Job description
There is a place for you at T. Rowe Price to grow, contribute, learn, and make a difference. We are a premier asset manager focused on delivering global investment management excellence and retirement services that investors can rely on today and in the future. The work we do matters. We invite you to explore the opportunity to join us and grow your career with us.
The Data and Analytics Marketing Manager position will be a key contributor and partner on the Advisor Marketing team. You will be joining a high-impact team working to aggregate and analyze digital, sales, marketing, and financial data, compiling and reporting results to support marketing strategy and planning within the US Intermediaries business unit. You are responsible for collaborating closely with business partners to understand business goals and key initiatives to align data insights, measurements, and reporting capabilities.
Role Summary:
The role of the Data and Analytics Marketing Manager is to analyze and synthesize internal and external datasets that will enable US Intermediaries segment marketers to drive business objectives for all marketing channels through generating meaningful insights, decision making, and designing/analyzing hypotheses testing. You will help identify targeted audiences for campaigns, generate audience lists and leads, measure and analyze marketing campaign effectiveness, and uncover and communicate actionable insights to help drive business decisions. You will conduct moderately complex analyses and evaluate data and reporting to deliver functional analytics or business insights. The candidate would have experience delivering meaningful insight that guides marketing strategy and decisions.
In this role you will perform broad range of activities to support Marketing in achieving the following objectives:
- Improving marketing efficiency and effectiveness across the channels and tactics
- Advancing state of marketing measurement, testing, and optimization
The ideal candidate should have familiarity with marketing funnel optimization, growth marketing concepts and digital marketing strategy across marketing channels.
Responsibilities:
- Supports marketing with statistical and quantitative analyses. In partnership with business subject matter experts, leads development of statistical modeling and quantitative analysis projects. May perform or oversee data activities in support of more senior team members.
- Works with disparate data sets to prepare data for reporting or analytical modeling. Summarizes results to address identified business needs.
- Develop and Manage Marketing Measurement Frameworks to help make strategic and tactical decisions.
- Works with business subject matter experts to define requirements. Draft project plans, use cases, user stories, or business cases. Oversees internal and external groups in the execution of the plan.
- Prepares visualizations and delivers results to management and/or other leaders. In partnership with business subject matter experts, provides recommendations for addressing observed outcomes. Translates complex technical concepts and analyses to nontechnical audiences.
Requirements:
- Bachelor's degree or the equivalent combination of education and relevant experience AND
- 5+ years of total relevant work experience
Preferred Skills:
- Basic knowledge of statistics (Hypotheses testing, Regression Analysis, Causality Analysis)
- SQL proficiency
- Experience with Adobe Analytics and/or Salesforce
- Experience with Data Modeling and Visualization Tools (Tableau, Power BI, Qlik, Domo)
- Ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy
- Ability to effectively interact with business partners to understand the business question(s) they seek to answer using data
- Excellent written and verbal communication skills
- Willingness and ability to learn new tools, concepts, and processes quickly
FINRA Requirements
FINRA licenses are not required and will not be supported for this role.
Work Flexibility
This role is eligible for remote work up to two days a week.
FINRA licenses are not required and will not be supported for this role.
Work Flexibility
This role is eligible for remote work up to two days a week.
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Commitment to Diversity, Equity, and Inclusion:
We strive for equity, equality, and opportunity for all associates. When we embrace the power of diversity and create an environment where people can bring their authentic and best selves to work, our firm is stronger, and we create greater value for our clients. Our commitment and inclusive programming aim to lift the experience for each associate and builds allies for our global associate community. We know that a sense of belonging is key not only to your success at the firm, but also to your ability to bring your best each day.
Benefits: We invest in our people through a wide range of programs and benefits, including:
- Competitive pay and bonuses as well as a generous retirement plan and employee stock purchase plan with matching contributions
- Flexible and remote work opportunities
- Health care benefits (medical, dental, vision)
- Tuition assistance
- Wellness programs (fitness reimbursement, Employee Assistance Program)
Our policies may change as our working lives evolve. Yet, our commitment to supporting our associates’ well-being and addressing the needs of our clients, business, and communities is unwavering.
T. Rowe Price is an equal opportunity employer and values diversity of thought, gender, and race. We believe our continued success depends upon the equal treatment of all associates and applicants for employment without discrimination on the basis of race, religion, creed, color, national origin, sex, gender, age, mental or physical disability, marital status, sexual orientation, gender identity or expression, citizenship status, military or veteran status, pregnancy, or any other classification protected by country, federal, state, or local law.
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