• 
  Strong organizational, multi-tasking and project management skills in a fast-paced, deadline driven environment
• Highly-motivated self-starter
• Strong written and verbal skills as well as excellent interpersonal skills; ability to communicate about technical matters in layman’s terms as well as clearly articulate thoughts, vision and direction
• Outstanding collaborative skills
• Knowledge of web production process and development
• Experience in web and online advertising/social media analytics. Ability to analyze Web traffic data and prepare reports highlighting key information and trends and opportunities.

• 
  Develop, implement, and manage strategy, brand development, and digital strategy through implementation of tactical initiatives
• Works in collaboration with Marketing Manager and Marketing Specialists to develop overall web and interactive marketing strategies including the development of online business objectives, direct email marketing initiatives, and new media objectives.
• Supports the development of online advertising and social media strategies, including but not limited to, photo & video shoots, blog content, social media content such as YouTube, Facebook, Instagram, LinkedIn, TikTok, etc.
• Create the strategy for nurturing leads through a mix of engaging and education content, in addition to other measureable calls-to-action
• Spearhead new approaches and execute programs including, but are not limited to, emails, landing pages, display ads, blogs, nurture campaigns, and forms.
• Reviews and collects web statistics and develops reports to submit on a monthly, quarterly and annual basis.
• Develops and maintains website content strategy and manages editorial development for Halifax Health website and VHN Website.
• Coordinates web-marketing initiatives, meeting with stake-holders (service line team, marketing specialists, and creative team).
• Leads/conducts user and stakeholder research as necessary.
• Assist with maintaining accurate departmental database and company CRM to develop and deploy effective campaign strategy
• Oversees reputation management on different platforms. Works with marketing specialists on tactics to improve reputation scores throughout our healthcare system.

• Follow written and oral instructions.
• Possess the ability to make independent decisions and have a broad knowledge of the Health System’s/ Division’s philosophies, policies and procedures.
• Deal tactfully and pleasantly with co-workers, patients, visitors, and other public as identified.
• Maintain a high level of confidentiality.
• Maintain a high level of administrative required competencies.
• Engage in the Halifax Health mission, vision and values.

The employee must be able to:

• Move intermittently throughout the day.
• Stand and/or move around for hours at a time.
• Stoop and bend intermittently.
• Cope with the mental and emotional stress associated with Health System.
• Operate office machines safely and in accordance with Health System standards.
• Lift, carry, and push items of up to 75lbs.
• Read and comprehend written material appearing in both traditional print form and on computer screen.
• Hear normal volume of conversation in person and via telephone.

• Works in well-lit/ventilated offices and, infrequently, clinical settings.
• Sits, stands, bends, lifts, and moves intermittently during working hours.
• Subject to frequent interruptions.
• Willing to work beyond normal working hours when requested to do so.
• Involved with a variety of public, including employees, patients, doctors, visitors, community members and vendors.