Job description
Onsite Work Only: Franklin, TN - Flex Schedule Options Available
As a Director of Content Marketing & SEO, you will create omni-channel content strategies that reach beyond organic search. You'll create content for a lead-generation business and utilize local SEO for multi-location businesses. As a leader, you will drive key marketing metrics tied to traffic, engagement and conversion.
Product You'll Focus On: Ramsey Trusted - a free service that connects our customers with national and local providers who help them work the Baby Steps and win with money. These are the professionals that Dave and the whole Ramsey team trust to serve our customers well!
Team You'll Grow With: 135-person marketing team
What Winning Looks Like:
EOE, including disability/vets
As a Director of Content Marketing & SEO, you will create omni-channel content strategies that reach beyond organic search. You'll create content for a lead-generation business and utilize local SEO for multi-location businesses. As a leader, you will drive key marketing metrics tied to traffic, engagement and conversion.
Product You'll Focus On: Ramsey Trusted - a free service that connects our customers with national and local providers who help them work the Baby Steps and win with money. These are the professionals that Dave and the whole Ramsey team trust to serve our customers well!
Team You'll Grow With: 135-person marketing team
What Winning Looks Like:
- Lead a team of SEO specialists and content marketers serving the various business lines within Ramsey Trusted
- Utilize keyword research and other forms of discovery to identify new content opportunities and to assess market size and fit
- Oversee the implementation of all SEO-related initiatives supporting Ramsey Trusted, including improvements in site structure, internal linking and schema markup
- Oversee the development of a comprehensive, multichannel content plan that supports the end-to-end customer experience, with particular emphasis on acquisition and nurturing
- Review content for tone, voice, clarity and consistency of messaging
- Partner with our publicity and public relations teams to advance our external backlinking program
- Identify content synergies and drive content integration into appropriate personalities and business units across the company
- Report the overall performance of our content ecosystem and the health of our organic search channel to stakeholders
- Oversee the optimization of existing content to increase SERP ranking and conversion
- Identify emerging technologies, platforms and partnerships to extend the reach and impact of our content in the marketplace
- 5+ years of hands-on experience in online marketing, including managing organic search strategies
- 2+ years of leadership experience
- Working knowledge of both technical and content-based SEO practices
- Experience in link building with external partners
EOE, including disability/vets
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