Job Title

Reports To

Role Purpose

• Brand CI for Digital and offline advertising.
• Creative content i.e photography, videography, travel articles, editorial contents, social media, tactical, BTL items and events.

Key Accountabilities

• Manage internal and external creative agency teams to build scalable and innovative creative concepts, authentic brand voices, unique look and feel, relevant messaging and ensure brand integrity and consistent quality across all deliverables.
• Cross-functional collaboration with stakeholders to translate strategic goals into compelling brand experiences and deliver engaging, impactful and timely solutions that elevate the brand.
• Put in place structure, workflows and creative processes to generate style guides, brand tools and scale production of visual assets. Develop and fill internal content library to store and share assets across the group.
• Lead, motivate and develop skills of team members, focusing on growing areas of strength, assigning accountability, empowering them to do their best job. Promote a culture of innovation and teamwork.
• Developing communication strategy for brand, product and service campaigns in meeting business objectives.
• Develop and implement Customer segmentation strategy to meet profitability, yield and market share.
• Work closely with the commercial marketing, brand and digital marketing to identify appropriate media and messaging to ensure top of mind, audience relevance and drive stickiness.
• Develop an overarching social media strategy for brand and campaigns in both owned and paid media.
• Develop concepts which is relevant to consumer and segmentations.
• Execution of concepts into various media formats from online to offline or on ground.
• Manage and supervise external agencies including communication, social media, adaptation agencies, production houses, production suppliers etc. to execute campaigns, making sure it meets timeline and drive cost efficiency.
• Manage and implement branding implementation of stations and airlines partners.

Qualification & Working Experience

• Degree in Marketing/Creative.
• Minimum 7-10 years' experience in creative leadership, from planning, strategy and ideation to execution, including art direction, brand and digital design, print, motion graphics, photography and videography, editing and production.

Skills & Knowledge

• Strong creative vision and understanding of brand in different spaces. Able to balance creative visions with practical business needs.
• Solid management experience managing creative staff of diverse backgrounds, skills and needs and external agencies.
• Familiarity and expertise in Adobe CC & Photoshop, Illustrator, InDesign, MacOS, Google, Office, and other design, web, communications and photography platforms and software.