Job description

We are a expanding firm located just outside Grand Rapids, MI seeking a highly skilled and proactive Marketing Associate. We are growing quickly and developing a professional and highly capable team for continuing and accelerating our growth.

We value a work environment that is positive, client focused, collegial, fun and energetic. We want an individual with a long-term vision to grow and develop with us. The individual selected will be responsible for collaborating in the creation of the Company’s marketing and branding efforts as well as coordinating and executing with a sense of urgency and accuracy between the internal team and outsourced vendors.

ROLES AND RESPONSIBILITIES:

• Implement strategic marketing plans to achieve corporate objectives.
• Manage all outsourced marketing projects for timelines and accuracy.
• Develop and nurture relationships with cross-functional teams for effective collaboration and communication.
• Develop and build strong relationships with our affiliates with a focus on creating and coordinating marketing initiatives to assist them in obtaining clientele with an eye for scaling new initiatives.
• Implement marketing strategy and promotional activities including print, online, social media, and direct mail.
• Monitor competitive market activities and present new opportunities and emerging trends.
• Establish and maintain a consistent brand image throughout all face-to-market tools and experiences.
• Provides general marketing communication support for the organization related to public relations, advertising, website updates, social media, etc.
• Measures marketing campaign success to maximize ROI.
• Manage and support social media, website, webinar schedule and DRIP marketing schedules.

MINIMUM REQUIREMENTS INCLUDE: Bachelor's Degree in Marketing

• Strong Branding/Awareness Knowledge and Experience.
• Experience in working with Adobe creative software (e.g. Photoshop, InDesign, Dreamweaver, etc…).
• Experience in marketing communications.
• Excellent written and verbal communication skills.
• Demonstrated ability to anticipate and solve practical problems or resolve issues.
• Willingness to be a team player and work in an atmosphere of team involvement and commitment.
• Must have excellent organizational skills.
• Must be detail oriented.

Job Type: Full-time

Pay: $40,000.00 - $50,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Retirement plan

Schedule:

• Monday to Friday

Ability to commute/relocate:

• Kentwood, MI 49512: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor's (Required)

Experience:

• Marketing: 3 years (Required)

Work Location: In person

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