You Lead the Way. We’ve Got Your Back.

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let's lead the way together.

As marketers at one of the most iconic brands in the world, we play a major role in building authentic relationships with customers who impact life and business around the world. Here, creativity and inspired storytelling combine with powerful data-based marketing and hyper-personalized digital communication to create a genuine human connection that drives business results. As a part of our diverse community of marketers, you can have a breadth of different marketing experiences and do virtually anything from connecting small businesses to new customers to uncovering insights that inspire the future of payments. Create a dynamic career while doing work that matters for people and businesses everywhere.

The US Customer Marketing Team, within the Consumer Marketing Services group, strives to deliver marketing on behalf of the enterprise that makes American Express essential to our Card Members. Responsibilities include end to end marketing strategy and execution across the Card Member lifecycle including early tenure, loyalty and retention. The team includes a group of talented, passionate marketers who rally to leverage the customer as a platform for growth driving margin & share of wallet, along with deepening the loyalty & satisfaction among our customer base.

The Sr. Analyst of Customer Content Capabilities will join the Marketing Transformation team, responsible for developing and implementing lifecycle marketing strategies and technologies which enrich customer and marketer experiences for future growth. The Marketing Transformation team partners extensively with Marketing Operations, Enterprise Digital, Technology, Operational Excellence, Prospect Marketing, Customer Marketing and Partnership Marketing.

The Sr. Analyst, Customer Content Capabilities will focus on advancing the Marketer Experience through the way we deliver and manage content within our processes and partnerships. In this role, there will be an expectation to elevate and optimize strategies centered around the Automation of the campaign lifecycle. Content responsibilities will extend to usage of data for personalization, highly targeted segmentation, and trigger campaigns. The Sr. Analyst will own specific work streams, new case development for highly transparent strategic projects and ongoing reporting to emulate the success of our collective CRM efforts. The ideal candidate is proficient in Marketing, enthusiastic about customer data and user experiences, crafting big ideas into strategies and maintains a passion for understanding what excites our customers.

How will you make an impact in this role?

• Drive the implementation of Campaign Lifecycle Automation strategy through partnership with impacted teams. Be able to collect relevant insight, provide agility, and build a detailed feedback loop.

• Champion the Partnership for Customer Content Studio and additional tools for execution improvement. Analyze existing capabilities related to Automation roadmap and lead the success of enhancements in technology, partnership, and processes to optimize speed to market and operational excellence.

• Lead Data Management marketing work stream, define strategies, seeing opportunities to improve Customer segmentation and collaborating with technology on prioritization and implementation so that the right Customers receive our communications at the most relevant time.

• Craft a plan to advance the development of a Customer data platform that would allow Marketers to create highly personalized Customer experiences, leading requirements gathering and handling experience development across multiple marketing, digital product, technology, and operations.

• Support a multi-year roadmap to advance our Customer Marketing Relationship (CRM) capabilities for existing Card Members, advancing key work streams within the program and collaborating across the organization to identify new ideas, prioritize and bring new ideas to market.

• Create and automate CRM program Reporting, representing the team & publish ongoing communications to the marketing community and leadership.

  
  

Minimum Qualifications

• Proactivity and ability to be a self-starter

• Business Insight

• Outstanding ability to build strong relationships with partners up, down and across the organization

• Innovative, creative and optimistic

• Strategic problem solver with ability to work through ambiguity in white-space environments

• Diligent, independent problem solver, and resourceful

• Works well under pressure and can prioritize simultaneously

• Project management: exceptional ability to balance work effectively, influence and collaborate cross-functionally

  
  

Preferred Qualifications

• Passion for Marketing and the Customer experience

• Curiosity for Customer Data

• Enjoys working both independently and as part of a team

• Comfortable creating presentations for stakeholders across all levels

• On the pulse of new and emerging technologies in the market

• Experience in a related field (Marketing, Digital technology, Data Management

  
  

Education Requirement

• BA/BS required

  
  

Salary Range: $55,000.00 to $105,000.00 annually + bonus + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

• Competitive base salaries

• Bonus incentives

• 6% Company Match on retirement savings plan

• Free financial coaching and financial well-being support

• Comprehensive medical, dental, vision, life insurance, and disability benefits

• Flexible work arrangements and schedules with hybrid and virtual options with Amex Flex

• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy

• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)

• Free and confidential counseling support through our Healthy Minds program

• Career development and training opportunities

  
  

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

US Job Seekers/Employees - Click here to view the “Know Your Rights” poster and supplement and the Pay Transparency Policy Statement.

If the links do not work, please copy and paste the following URLs in a new browser window: https://www.dol.gov/agencies/ofccp/posters to access the three posters.

Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.