Job description
Who You Are and What You’ll Do:
The incumbent to provide support for the activation activities and projects, as well as coordinate and liaise with cross functional team, agencies, and suppliers to ensure on time delivery and execution of promotion co-packing, sponsorship, events and activations.
Team Structure:
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Reporting to: Activation Manager
Key Responsibilities:
Brand Campaign Execution
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Receiving and understanding campaign brief from requestor (Marketing team) and briefing to agencies and/or suppliers.
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Understanding brand objectives and identifying opportunities to build strong branding and engagement through activation.
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Understanding and evaluate current market trends to develop opportunities for improvement.
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Managing instore execution and out of store activities independently for categories assigned.
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Ensuring smooth execution and handle issues swiftly
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Initiate new ideations and concept to drive brand’s objective.
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Update and maintenance of Activation Calendar.
Develop Capability for Reach in Key Consumer Channels
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Execute school campaigns or programs for brands targeting students.
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Manage event sponsorships such as TV network-sponsored events, concerts, festivals.
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Tie ups with government arms, NGOs, fitness centres, or other organizations.
Agency and Supplier Management
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Working closely with agencies and suppliers on activation plans to achieve campaign objectives along with the requestor and sales team.
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Leading in discussion between requestors and agencies in meetings.
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Building and maintaining good working relationships with agencies to drive performance.
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Review feedbacks and learnings by campaign with agencies for future improvement.
Tracking and Evaluation
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Developing and maintaining project deliverables including program summary, budgets, and timelines - and confirm all projects are completed according to schedule and within budget.
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Managing, tracking and maximizing ROI (Return on Investment) and KPI.
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Analyzing sales reports and postmortem reports for future improvements.
Key Stakeholders:
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Internal: Marketing, Activation, Finance, R&D, Customer Development
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External: Creative Agency, Activation Agency, Suppliers
Travel:
Traveling is required.
What You’ll Need to Succeed:
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Bachelor's Degree.
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3 to 5 years experience in brand/product management/marketing, preferably in the consumer goods industry.
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Good marketing fundamentals and processes.
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Good management and problem-solving skills.
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Good negotiation skills.
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Proficient in Microsoft Office Applications (Excel, PowerPoint, and Word).
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You are experienced in project management and excellent activation management in the most cost-effective way.
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You are equipped with media-savvy, particularly in brand campaigns and know-how.
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You embrace a high growth mindset with a strong love for consumers, shoppers and customers.
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You can work independently and with cross-functional team and external parties.
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You are multitasking and enjoy working in a fast-paced environment.
How to Apply:
Please apply online and add your updated resume. Your application will be reviewed against our requirements and we will be in touch to provide you with an update on the status of your application if shortlisted.
About Unilever:
Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas, and disrupt processes: use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Every day, many of Malaysian households use our products to feel good, look good and get more out of life — giving us a unique opportunity to build a brighter future.
Every individual here can bring their purpose to life through their work. Join us and you will be surrounded by inspiring leaders and supportive peers. Among them, you will channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we will work to help you become a better you.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
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