Digital Marketing Executive (Mandarin Content)
Job description
Job Responsibilities:
Produce valuable and engaging content for our website and social media platform that attracts and converts our target groups
Plan and deploy successful digital marketing campaigns and own their implementation from ideation to execution
Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
Measure and report on the performance of digital marketing campaigns, gain insight and assess against goals
Coordinate the implementation of digital marketing strategies and activities with relevant stakeholders
Job Requirements
Excellent copywriting & translation skills with high proficiency in Mandarin.
Demonstrable experience in marketing with the potential and attitude required to learn
Proven experience in identifying target audiences and creatively devising and leading across channels marketing campaigns that engage, educate, and motivate
Experience in setting up and optimizing Google Adwords campaigns
Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.
A sense of aesthetics and a love for great copy and witty communication.
Up to date with the latest trends and best practices in online marketing and measurement
BSc/MSc degree in Marketing or related field
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