Job Responsibilities:

• Produce valuable and engaging content for our website and social media platform that attracts and converts our target groups

• Plan and deploy successful digital marketing campaigns and own their implementation from ideation to execution

• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis

• Measure and report on the performance of digital marketing campaigns, gain insight and assess against goals

• Coordinate the implementation of digital marketing strategies and activities with relevant stakeholders

Job Requirements

• Excellent copywriting & translation skills with high proficiency in Mandarin.

• Demonstrable experience in marketing with the potential and attitude required to learn

• Proven experience in identifying target audiences and creatively devising and leading across channels marketing campaigns that engage, educate, and motivate

• Experience in setting up and optimizing Google Adwords campaigns

• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.

• A sense of aesthetics and a love for great copy and witty communication.

• Up to date with the latest trends and best practices in online marketing and measurement

• BSc/MSc degree in Marketing or related field