Digital Media Specialist (KL)

Full Time
Kuala Lumpur
Posted
Job description

1 Monitoring and management of Digital Marketing Campaigns aimed at driving continuous reach, engagement that earn prospects and customers in-line with agreed measurements of success (KPIs).
2 Continuously drive performance and efficiency of campaigns through the use of data, creative execution and retargeting campaigns.
3 Participate in digital strategy, campaign ideation/planning and promoting digital best practices while owning end-to-end execution across digital platforms for product/brand owners
4 Work with Digital Analytics teams to define and design valuable feedback and actionable next steps for product/brand owners.
4 Align intent, operational execution with marketing communication teams and agency partners for campaign development
5 Guardianship of campaign budget planning, spend management and the handshake process between digital analytics, marketing communication and other divisions where necessary
6 Participate in driving Digital Marketing Ad Tech / Mar Tech initiative that drive capability upgrades eg: CDP and/or efficiency or effectiveness EG: Search/Marketing Optimisation platforms.

Total Work Experience: 1 to 3 years
Total Relevant Experience:

  • 1 to 3 years in campaign execution and data analysis for social, SEO, DMP, DSP, SSP, Exchanges etc
  • Fluent with data dictionary, segmentation and possesses insights methodologies and analytic techniques.
  • Familiarity with cloud advertising technology/data stacks like DMP, Google Analytics, Big Query (a bonus).
  • Agile and DevOps environment

Job Types: Full-time, Contract
Contract length: 7 months

Salary: RM3,000.00 - RM5,000.00 per month

Benefits:

  • Opportunities for promotion
  • Professional development

Schedule:

  • Monday to Friday

Experience:

  • Digital marketing: 3 years (Preferred)

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