Job description
Responsibilities:Partnership and Performance Marketing• Scout for relevant key opinion leaders / key opinion consumers and onboard them as ZUS ambassadors to promote the brand
- Acquire potential brand partnerships and initiate first contact with them
- Assist to expand existing partnerships and upscale potential new opportunities
- Build a good rapport and showcase valued partnership conduct
- Identify PR and media opportunities for the brand such as viral pages and cityguide platforms
- Participate and manage on-ground partner events and activation booths
- Carry out market analysis and competitor research for partnerships and digital content
- Generate new ideas to drive online marketing and affiliate campaigns
- Assist in managing communication channels such as newsletters and push notifications
- Accommodate with data analysis and reporting
- Help copywriters with communication and assist the creative team to conceptualize concept for quality partnerships and digital marketing campaigns
- Monitor campaigns and review against key performance marketing metrics regularly
- Liaise with internal stakeholders, consolidate and analyze data and findings to come out with meaningful conclusions and identify potential opportunities
- Perform any other ad-hoc tasks supporting the partnership and performance marketing team
- Research current marketing trends related to FandB industry and to be up-to-date with the current/latest trends (Preferably Coffee industry)
- Participate in marketing brainstorm sessions and contribute relevant ideas
- Assist in the management of social media platforms such as Facebook, Instagram, Twitter and TikTok
- Curate and manage main social media and campaign calendar
- Support in planning and executing marketing campaigns
- Work closely with the creative team for briefs and marketing communication requirements
- Collaborate with internal team members to solve issues and marketing requests
- Coordinate with external suppliers to deliver and install marketing materials for on-ground activations
- Liaise with internal stakeholders, consolidate, and analyze data and findings to come out with meaningful conclusions and identify potential opportunities
- Conceptualize social media content to produce excellent social media content
- Build community engagement and proactively monitor and respond to followers
- Perform any other special projects/ tasks as assigned by superior/ management
; Requirements: - Skills Requirements:
Partnership and Performance Marketing• Candidates must possess Bachelor’s Degree or currently pursuing a Bachelor’s Degree/Diploma in Mass Communication, Marketing, Business or any relevant field
- Successful completion of introductory courses in Marketing, Business or equivalent
- Well-versed with productivity and data analysis tools such as Microsoft Word, Excel, Slides, Docs, Sheets, and other sales CRM tools
- Ability to work independently and possess excellent project management skills to manage multiple deadlines and priorities
- Adaptable to a fast-growing start-up and always ready to be on their toes for the ever-changing market trends
- Excellent written and verbal communication skills in English (Good knowledge of Malay and Mandarin would be a bonus)
- Lives on WhatsApp, Facebook, Instagram and TikTok
- Possess your own laptop and transportation
- Candidates must possess at least a Bachelor’s Degree or currently pursuing a Bachelor’s Degree/Diploma in Mass Communication, Marketing, Business or any relevant field
- Successful completion of introductory courses in Marketing, Business, or equivalent
- Familiar with managing social media platforms such as Facebook, Instagram, Twitter and TikTok
- Comfortable with multitasking in deadline-driven environment
- Adaptable to a fast-growing start-up and always ready to be on their toes for the ever-changing market trends
- Basic photography and design skills are an added advantage
- Lives on WhatsApp, Facebook, Instagram and TikTok
- Excellent written and verbal communication skills in English (Good knowledge of Malay and Mandarin would be a bonus)
- Self-started with the ability to work independently
- Possess your own laptop and transportation
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