Job description

American Dream, developed by Triple Five Group, is an unparalleled mix of world-class entertainment, retail, and dining, comprising more than 3 million square feet just minutes away from New York City in East Rutherford, New Jersey. American Dream is home to leading attractions, including DreamWorks Water Park, Nickelodeon Universe Theme Park, LEGOLAND Discovery Center, SEA LIFE Aquarium, Big SNOW Ski Hill, Dream Wheel – a 300-foot observation wheel overlook the NYC skyline, as well as attractions debuting soon such as The Game Room Powered by Hasbro and Skip Barber Racing Go-Kart Academy. American Dream’s immersive luxury shopping and dining experience – The Avenue – features Saks Fifth Avenue, Hermès, Saint Laurent, Dolce & Gabbana, Carpaccio, a fine-dining Italian restaurant, and much more. The retail collection is further expanded with flagship locations for Aritzia, H&M, PRIMARK, Uniqlo, Sephora and Zara; as well as the Toys'R'Us global flagship, the only standalone
location in the U.S, and the world’s first and only “candy department store,” IT’SUGAR.

For more information on American Dream, visit www.americandream.com or find us on Instagram @americandream and TikTok @americandream_official.

KEY OBJECTIVE(S)
You will lead engagement with customers via nurture communications across the whole customer lifecycle, helping build American Dream into the most desirable retail and entertainment complex in the industry.

PRIMARY RESPONSIBILITIES

• Drive consideration, engagement, and conversion of customers by developing a world class lifecycle program that keeps American Dream top-of-mind across all target audiences—both B2C and B2B. · Manage planning and execution of email, web messaging, and SMS databases to increase new customer engagement and re-engage churned customers.
• Identify trends and areas of opportunity across different segments, generate data-driven hypotheses, and develop processes for A/B testing and iterations within campaigns.
• Define how to establish and track the health of channels through regular reviews of content performance, mitigating immediately when health declines.
• Manage weekly and monthly marketing channel performance data, with our data team, to create recommendations on ways to further optimize for scale.
• Partner with guest services, tech, and creative to ensure a holistic and cohesive customer experience throughout the customer journey.
• Liaison with Digital Marketing Manager to make sure that our website content/landing pages/forms support the customer journey and goals of the campaign(s).
• Communicate with cross-functional partners and leaders to share performance, insights, and new opportunities/channels/campaigns.
• Execute surveys and research across Lifecycle Marketing channels to help us better understand the American Dream customer.
• Track number of emails/SMS/data points monthly to ensure we do not incur overages with our CRM vendor.
• Be the main point of contact for our CRM vendor and CRM agency.

AREAS OF EXPERTISE

• Understanding marketing funnels and customer journeys
• Braze, or a similar CRM system
• Using your deep knowledge of a customer journey to effectively market with industry best practices.
• Recognizing great design and copy for email and other channels (and/or providing the feedback to get it to “great”).
• Experience executing and managing communication through major email service providers (Braze strongly preferred).
• Transforming data into insights, with a continuous desire to improve performance.
• Conversant in the latest digital creative trends and techniques, with informed opinions about when and where to utilize based on various objectives.
• Bringing a problem solving and “no job is too small” mindset.
• Problem perception and self-starting.

DESIRED QUALIFICATIONS

• Experience working in entertainment, retail, or eCommerce
• Experience working in a startup environment
• Broad understanding of sales and marketing technology stacks
• Experience writing customer-facing e-mail, SMS, and web content that is on-brand, relevant, and tailored to a specific customer segment/experience
• 10+ years within marketing, social, or growth roles

American Dream is an equal-opportunity employer and is committed to providing a workplace free from harassment or discrimination. All employment decisions are to be made without regard to race, color, age, gender, sexual orientation, religion, marital status, pregnancy, national origin/ancestry, citizenship, physical/mental disability, military status, or any other basis prohibited by law.

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