Job description

Job Description:

· Collaboration with an array of cross-functional team members and external vendors is essential to increasing marketing's contribution to revenue.

· Manage all marketing activities for Australia/New Zealand, Hong Kong and Macau markets. Develop, implement, and manage effective marketing campaigns for all digital resources and book business.

· Develop the marketing campaigns for responsible territories in line with company objectives, drive organization brand awareness, librarian/faculty engagement, lead generation and usage driving.

· Organise and manage online/offline conferences, events and workshops, to ensure success to the event as well as meeting the objectives set. This includes hosting webinar and the post event follow up.

· Analyse and report post campaign results, and future learning elements.

· Work closely with the Digital & Customer Marketing Manager to create, curate and disseminate engaging content for social media and email campaigns aligning to the overall strategy (example social media content, email campaigns and articles).

· Analyse marketing campaigns and makes recommendations for adjustments and key learnings based on those results.

· Working closely with design agencies and vendors, as well as global marketing teams. Ensure all points of brand and communication assets are current and accurate adhering to the corporate/brand guidelines.

· Working closely with Brand Communications Manager to maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives, resources, and materials, as well as supporting the team with brand promotion activities, brand survey, and brand audit etc. across APAC region.

· Support on author care with collateral creation and coordinate with book distributors to ensure that the books are available for purchase.

· Supports and presents during sales conferences if applicable, supports on other tasks assigned by managers.

Job Requirement

· Degree in Marketing/Mass Communications/Business Management or relevant

· 3-4 years of Marketing experience

· Effective writing, speaking, presenting and active listening skills

· Proficient in both Mandarin and English

· Proficient with Microsoft office applications, Word, Excel and PowerPoint, tech savvy

· Excellent interpersonal and communication/presentation skills

· Good interpersonal skills, including the ability to collaborate with management, team members, clients and customers where applicable

· Familiarity with content management systems, webpage analytics, customer relationship management and other relevant software

· Data analysis, critical thinking, problem-solving and decision-making

· Inquisitive, innovative, proactive, meticulous and can-do attitude

· Creativity, adaptability and familiar with current marketing trends

· Excellent collaboration and teamwork skills

· Project management skills, like goal-setting and deadline management

· Great organization, time management and prioritization abilities

· Comfortable in high-pressure and fast-paced environments

Job Type: Full-time

Salary: RM5,500.00 - RM8,000.00 per month

Benefits:

• Opportunities for promotion
• Professional development

Schedule:

• Monday to Friday

Application Question(s):

• Do you have online/ offline event management experience?

Experience:

• regional marketing: 5 years (Preferred)

Language:

• English (Preferred)

Willingness to travel:

• 25% (Preferred)

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