Job description

About the Role

Backyard Products is looking for a dynamic, experienced Sr. Graphic Designerto join our in-house Brand & Marketing Team, based out of our headquarters located the heart of downtown Ann Arbor, MI. (Remote / Hybrid work scenarios will be considered.) Our Brand & Marketing Team is thoughtful, collaborative, and works cross-functionally to ideate and execute creative work that connects with shoppers and creates extraordinary brand experiences. As a fast-growing CPG company, Backyard Products is an ideal professional playground for entrepreneurial Creatives to imagine “what could be” and then work with their team to bring it to life in both retail and direct-to-consumer platforms.

This is a full-time, direct-hire opportunity with competitive compensation and benefits, including medical, dental, vision, 401K, paid time off, employee discounts, and professional development assistance.

The Sr. Graphic Designer should have in-depth branding and marketing experience and a proven track record of developing designs such as brand identities (concept through implementation across media types), website UX/UI and layout, digital marketing collateral, print collateral, POP and display signage, and hands-on execution of all the above. This cross-functional thinker and doer will work closely with internal and external teams to ensure best-in-class branding, marketing, messaging, and performance across all marketing channels.

About the Company

Backyard Products is a national consumer products company with multiple brands, driven to produce customer satisfaction. Over the last 40+ years of industry-leading success, we’ve continued to evolve and grow to meet customer’s needs.

We’ve been America’s #1 backyard builder since 1975, providing quality sheds, playsets, studios, and gazebos. We partner with the largest national brick-and-mortar and online retailers to offer our DIY and installed products across the country through our 33 distribution branches.

Key Responsibilities: (Other duties as assigned)

• Develop branded assets to reinforce and support individual brands in our portfolio, including websites, digital marketing assets, social media assets, still graphics for video, etc
• Participate with the team in re-branding work; work alongside strategists and copywriters to either redefine or refine an existing brand in a way that will better connect with modern shoppers
• Create orginal identity branding: identity/logo concepts, revisions, finalization, and companion graphic elements
• Design direct-to-consumer website UX, UI, and page layouts; work with strategists and copywriters to ideate and implement best-in-class, converting website designs; partner with developers to communicate your designs and confirm that the finished product is pixel-perfect
• Work within retailers’ internal product page design systems to create best-in-class product pages for our products on retailers’ websites
• Create print collateral, POP displays, and signage, from concept through print-ready files; use copy docs, photo assets, and layout guidelines to create layouts
• Develop photo and video strategies: use mood boards and sample photography to define how a brand’s photo and video assets should be captured/manipulated to create brand consistency
• Create mood boards for photo and video shoots; participate as an Art Director in photo and video shoots
• Collaborate with other Designers, Copywriters, and Strategists to make creative work the best it can be; execute at the direction of Marketing Managers and Team Director
• Perform personal brainstorms, and participate in group brainstorms, to ideate new solutions to business/creative challenges
• Participate in creative critiques, as a Creative both giving and receiving critique

Minimum Requirements:

• Minimum of 8 years of Graphic Design experience
• Portfolio that demonstrates proven expertise and high-quality execution in the Key Responsibilities. Submission upon application is required. Applications received without portfolio will not be considered.
• Advanced Adobe Creative Suite skills (Photoshop, Illustrator, InDesign, etc); skilled use of a website layout tool such as Adobe XD

Preferred Experience:

• Bachelor’s Degree in Graphic Design
• 10+ years of experience in Graphic Design
• Agency experience

5 Habits that drive our Success:

Customers First

Total Quality Management

Manage the Numbers

Speed, Execution, Simplicity

People Make It Happen

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Professional development assistance
• Referral program
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Work Location: Hybrid remote in Ann Arbor, MI 48104

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